Website Content
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Does your website content
need a makeover?
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Are you clearly getting
your message across?
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Do you need to increase
your content?
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Is your content maximized
for search engines?
Your website is a powerful
tool for communicating with customers. If your message isn't clear, you
could be losing business.
Stephanie understands
messaging and can help you define and tailor your message to your
audience. She can write powerful sales copy in an easy-to-read format
that will appeal to your customers.
Professional website copy is
critical. Studies show that website visitors have extremely short
attention spans. You have a matter of seconds to get their attention! If
your copy isn't clear, doesn't have proper headings or has grammatical
errors, your customers will likely go elsewhere. With such fierce
competition on the internet, your can't afford to neglect your website
content.
Your content should also
educate your website visitors. No matter what products or services you
offer, you have an opportunity to educate your customers about your
offerings and empower them to make the decision to do business with you.
Consider how much you're learning by reading this website!
Content Drives
Website Traffic
There are several ways your
website content can boost your rankings with the search engines and
increase website traffic:
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Keywords are a critical
factor in increasing your rankings with search engines. We can start
by identifying the keywords that your customers use to find you and
then infuse those words into your website content. Combined with
your keyword meta-tags, your ranking with the search engines will
improve naturally.
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Content is king on the
internet. The more content your site contains, the more chances you
have for users to find you.
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Articles are a great way
to increase content while adding value for your website visitors. If
you want your customers to return to your site over and over again,
give them more information. Providing your visitors with
industry-related content and resources transforms your website into
a trusted source of information. The more value they find, the more
likely they are to get out their wallets and invest in your products
and services.
Get Website Content Now!
Whether your
website needs some touch-up work, a complete makeover or
increased content, Stephanie Chandler can help.
Contact Stephanie Today!
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Search Engine Optimization Tips
There are entire books written on the subject of search engine
optimization, also commonly known as SEO. SEO is what you do to
improve your rankings with the search engines. So when someone
searches for “Free Kittens,” the search engine lists the results
based on a variety of factors for each website that contains the
search term.
Keywords
Keywords are extremely important in
attracting visitors to your site. If you sell pottery, but have no
or little mention of the word pottery on your site, it will be more
difficult for visitors to find you.
Links
One of the criteria the search
engines use to rank website pages is to look at how many other links
are pointing to your pages. More importantly, they look at how many
links from high-traffic websites are pointing to your pages.
Site Updates
Believe it or not,
you can actually be penalized by the search engines if you make
changes to every page on your website all at once. It’s perfectly
fine to update several pages at a time. In fact, new content draws
the attention of the search engine “crawlers.” But some engines will
penalize sites that update all of their pages at once.
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