8 Reasons Why Your Business
Needs
a Newsletter Now!
By Stephanie Chandler
Publishing a newsletter is one of the most effective
ways to market your business. Whether you distribute
a print newsletter, an electronic version (e-zine)
or both, your publication is a powerful tool that
can boost your profits and grow your business
dramatically.
The following is an overview of how your business
can achieve success by publishing a regular
newsletter.
Increase Exposure to Capture Sales
Studies show that the average consumer must be
exposed to a product six to eight times before
making a decision to buy. A monthly or weekly
newsletter allows you to put your business name in
front of your customers repeatedly. Your customer
may be on the fence about purchasing from you, but
following a series of newsletters, could finally
decide to make a purchase.
Attract New Customers
A print newsletter can be more effective than a
basic sales brochure and an impressive publication
can convert prospects into customers. Distribute
your newsletter to your target audience by making it
available at conferences, events, door-to-door or
anywhere your prospects are located.
Build Your Database
When someone opts to receive your newsletter, they
are expressing interest in your business. These warm
prospects are ripe for converting into buyers. Your
database can grow rapidly if you make it easy for
people to join and offer incentives for signing up.
For example, you could give away a special report or
a discount as a reward for subscribing. Your
database of subscribers ultimately becomes a
valuable asset since you can use it for a variety of
promotional purposes.
Get an Edge on the Competition
If your competitors are already publishing
newsletters, then you need to catch up. If they’re
not, then you can set the bar. A newsletter can
boost your business image and convey a higher level
of professionalism.
Build Customer Loyalty
Though a newsletter is a great
place to promote products and services, in order to
be most effective, it should offer the reader plenty
of value. Your customers will appreciate useful
information and begin to look forward to receiving
your publication.
Become an Authority in Your Field
By providing valuable and interesting content, you
will automatically build your credibility with
readers. Whether you want to be the go-to source for
home cleaning, dog training or business coaching,
your newsletter can reflect your knowledge and
authority within your industry. This is especially
valuable for service-based businesses.
Take Advantage of Timeliness
Your newsletter is a vehicle to keep readers up to
date on your latest offerings. You can use it to
announce events, special promotions or sales.
Build Word of Mouth
If you want people talking about your business,
knock their socks off with your newsletter. Readers
who become enamored with your publication will be
inclined to share it with others that they know.
Give them a reason to talk about your newsletter and
your business by developing the best publication
possible.
