Custom E-zines (Electronic Newsletters)

If you aren’t publishing an electronic newsletter (also known as an e-zine), you should be! This is an affordable and effective way to communicate with your customers and drive sales.

We can design an electronic newsletter using your content, content we create for you or a combination of both. We customize newsletter content based on your industry and your specifications to ensure your customers receive the most value from your publication.

Electronic newsletters are typically sent via email on or around the same day each month, though we can also design a daily, weekly or quarterly publication for your business.

Total E-zine Management Service

Pro Publishing Services can manage every aspect of your electronic newsletter including:

How it Works

We utilize an electronic newsletter system that allows us to design your newsletter layout, import your existing customer database, add new clients to your database at any time, and provide you with website code so your site visitors can automatically subscribe to your newsletter.

Together we will decide on a regular delivery date (for example, the second Friday each month) and work toward a deadline to complete your newsletter in advance of the deadline. You can submit content you would like included or we can develop content for you.

We will also send you a monthly report that reflects the customer click-through rate for your electronic newsletter campaign. Unlike other newsletter services, we can also export your current contact database and send it to you at any time FREE of charge!

Benefits of an Electronic Newsletter/E-zine:

Industry Data

Vertical Response conducted an extensive survey in 2006 that analyzed email marketing trends by industry. The report concluded that organizations that cater to enthusiasts, such as art galleries, wineries, life coaches, fitness centers and religious organizations experienced the best results with email marketing.

Smaller businesses with retail locations that foster a rapport with customers also experienced better response rates.

See the entire report from Vertical Response.

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In the US, 88% of adult Internet users have personal email accounts. eMarketer estimates that 147 million people across the country use email almost every day.

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Studies show that email marketing has the highest return on investment (ROI):

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In a study that asked respondents what their most important advertising tactics would be for 2007, the results revealed the following:

Email Marketing: 83.2%

Search Marketing: 61.7%

Display Ads: 36.2%

Traditional Direct Marketing: 27.7%

In addition, 55.3% of respondents said they planned to use email mainly because of its ability to drive incremental revenue.

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In a survey conducted prior to the holiday season 2006, 300+ retailers reported their plans to ramp up holiday sales. Retailers reported that to build customer relationships, they planned to:

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Most influential aspect of marketing email:

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Email conversion rates for e-retailers:

(Source: emaillabs.com)

Print Newsletters vs. Electronic Newsletters

Should you distribute a print or electronic newsletter (e-zine)? Here are some points to consider:

Print Newsletters

Electronic Newsletters

Get Your E-zine Started Now!

Together we can define a strategy for your electronic newsletter and outline content requirements, frequency and all related logistics. Newsletter services include two rounds of revision requests in order to ensure your complete satisfaction. Contact Stephanie today to discuss your business newsletter project.